DJI NEO Global Campaign

2024

This was one of my favorite global campaigns created by my production company. It genuinely showcases the skills my team and I possess, as well as our ability to present a product effectively to the audience. I dedicated several months of hard work, starting from the conceptualization during preproduction, through the production phase, and culminating in the meticulous post-production process. I collaborated closely with the DJI internal team to achieve a look and concept that aligned with their marketing objectives while also introducing a style not previously seen in any other DJI launch campaign. This project exemplified what it means for a production company to manage a project from start to finish.

This project, within the first week of being online, has accumulated over a million views on the YouTube channel of DJI Global alone, not to mention the views it achieved through paid ads and other social media channels.

My role:

Director, Executive Producer, DOP, Lead Drone pilot, Editor

Client:

DJI Global

credits:

Massive shout out to the incredible team that worked tirelessly to put this thing together

Directed by @nathanmcbride Produced by @nathanmcbride @collincreates @brittanyens_

Cam op @nathanmcbride @marcuscatlett @carnazzz @brianfreemanphoto @g.maner

Drone ops @nathanmcbride @ianjesr @austinhilgenberg

Neo op @ianjesr @nathanmcbride

Talent by @sophievansurksum @marcuscatlett @calvinbchiu @ttccupp @thehuangster @g.maner @kylecitrin @sebastiensxp @ianjesr @followingjonny @romansortasucks @willoverskilltraining @mckennamyrick @Nathanmcbride @brittanyens_

Production assistant @ericreding @kylecitrin @ginnard

Edit- @NathanMcBride

Color- blue_screen_inc

Sound- @Nathanmcbride

VFX and graphics- @albinl

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